Privacy Policy

Introduction

Gentlebrook is committed to protecting the privacy and personal information of our residents, their families, and website visitors. This Privacy Policy explains how we collect, use, protect, and share information in accordance with Thai data protection regulations and international best practices.

By using our website or engaging with our services, you consent to the data practices described in this policy. We encourage you to read this policy carefully to understand how we handle your information.

Contact for Privacy Inquiries: [email protected]

Information We Collect

Personal Information

When you contact us or apply for residential care services, we may collect the following types of personal information:

• Contact details such as name, email address, phone number, and mailing address
• Health information relevant to care needs and service provision
• Emergency contact information for residents and their designated family members
• Dietary requirements and personal preferences to support individualized care
• Financial information necessary for billing and payment processing

Automatically Collected Information

When you visit our website, we may automatically collect certain technical information, including:

• IP address, browser type, and device information
• Pages visited, time spent on pages, and navigation patterns
• Referral source (how you arrived at our website)
• Cookies and similar tracking technologies (see our Cookie Policy for details)

Legal Basis for Processing

We process personal information based on the following legal grounds: your explicit consent for care services, contractual necessity for service delivery, compliance with legal obligations under Thai health and safety regulations, and our legitimate interests in improving care quality and communicating with families.

How We Use Your Information

We use the collected information for the following purposes:

• To provide residential care services tailored to individual needs and preferences
• To communicate with residents, families, and emergency contacts about care matters
• To process payments and maintain financial records in accordance with Thai accounting standards
• To improve our services through feedback analysis and quality assessments
• To comply with legal requirements, including health and safety regulations
• To send updates, newsletters, or information about our services (with your consent)
• To maintain security and prevent misuse of our facilities and systems

Data Sharing and Third Parties

We do not sell or rent your personal information to third parties. We may share information in the following limited circumstances:

• Healthcare Providers: When necessary for coordinating medical care or emergency treatment
• Service Providers: Trusted vendors who assist with billing, housekeeping, or facility maintenance (all bound by confidentiality agreements)
• Legal Authorities: When required by Thai law or in response to valid legal requests
• Family Members: Designated emergency contacts and authorized family members as specified in care agreements

All third parties are required to handle your information securely and only for the purposes we specify. We conduct regular reviews to ensure compliance with our privacy standards.

Data Security Measures

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:

• Secure storage systems with restricted access for physical and digital records
• Encryption of sensitive data during transmission and storage
• Regular security audits and updates to our information systems
• Staff training on data protection and confidentiality practices
• Access controls ensuring information is only available to authorized personnel

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but maintain industry-standard protections.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy and to comply with legal requirements:

• Care-related records are maintained for seven years after service completion, in accordance with Thai healthcare record-keeping requirements
• Financial records are retained for ten years to comply with tax and accounting regulations
• Marketing contact information is kept until you request removal from our communications
• Website analytics data is typically retained for two years for service improvement purposes

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and analyze site usage. Cookies are small text files stored on your device that help us remember your preferences and understand how you interact with our site.

We use the following types of cookies:

• Essential Cookies: Required for basic website functionality and security
• Analytics Cookies: Help us understand visitor behavior and improve our site
• Preference Cookies: Remember your settings and choices for future visits

For detailed information about our cookie usage and how to manage your preferences, please see our Cookie Policy.

Your Privacy Rights

Under Thai data protection regulations and in line with international privacy standards, you have the following rights regarding your personal information:

• Right to Access: Request copies of the personal information we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal data, subject to legal retention requirements
• Right to Data Portability: Receive your data in a commonly used, machine-readable format
• Right to Object: Object to processing of your information for certain purposes
• Right to Withdraw Consent: Withdraw previously given consent at any time
• Right to Complain: Lodge a complaint with relevant Thai data protection authorities

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

Children's Privacy

Our services are designed for senior residents and are not directed toward individuals under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected information from someone under 18, we will take steps to delete that information promptly.

International Data Transfers

Your personal information is processed and stored in Thailand. We do not routinely transfer data outside of Thailand. In the rare cases where international transfer is necessary (such as family members residing abroad), we ensure appropriate safeguards are in place to protect your information in accordance with Thai data protection standards.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will notify you by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification to registered families and residents
• Providing notice through our facility for current residents

We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: